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PIB TIP: AIM FOR THE MIDDLE ON WEDNESDAYS. By midweek, about half of your gross revenue for the week already should be in hand. The other half of your gross revenue should be generated by Saturday to be profitable for the week. The Partners in Business program is produced by Overdrive and the consultants at ATBS, the nation’s largest owner-operator business services firm, and is sponsored by Schneider National Inc. and Freightliner Trucks. strives to maintain an open forum for reader opinions. Click here to read our comment policy.