Attendance grew by 2 percent and floor exhibit space increased by 17 percent at the recent Great West Truck Show held in Las Vegas.
“We are very pleased with the growth and progress we made with The 2010 Great West Truck Show,” said Mike Reilly, president and CEO of Randall-Reilly, which owns The Great West Truck Show. “In a year when the industry is just beginning to experience a recovery, it was very encouraging to see the solid support from exhibiting companies and an increase in visitor registrations.”
Show management reported overall visitor registrations totaled 16,798, up nearly 2 percent from 2009. Among attendees, there was improved attendance from executive fleet management/owners, middle management and several other categories. “Our Great West Truck Show delivers truck buyers from the West, who typically don’t attend trucking events in the eastern U.S.,” said Alan K. Sims, vice president and executive director. “They have to make an investment to get to Las Vegas, so that contributes to the quality of attendees we attract.”
Next year’s Great West Truck Show will be June 9-11 at the Las Vegas Convention Center. Randall-Reilly also produces the Great American Trucking Show, held annually in Dallas.