Dealer’s half-century in trucks

Oct 24, 2017

This month, La Crosse Truck Center in La Crosse, Wis., marks its 50-year anniversary in the truck business. Opening for business in 1967, the center’s dedication to providing exceptional customer service, the company says, has lead them to their 50-year success.

President Steve Heuslein attributes the longevity and success of the company to dedicated employees and loyal customers.

La Crosse Truck Center is a full service Mack Trucks and Isuzu dealer headquartered in La Crosse, Wis.

Third-generation owner-operator's beautifully-rebuilt 1990 Kenworth W900L

After the truck was retired about three years ago, owner Joel Anker had it rebuilt into a show truck. The hard work paid off, with a fifth-place finish in the Limited Mileage -- Bobtail with Miles class at MATS in March.

FMCSA moves on registration-system update

Fog-blind trucker hits concrete barrier: Preventable?

Air lines cut in apparent 'Ice Pick Bandit' attack

Ice Pick Bandit strikes again: Will the feds step in?

Proper Cologne - Subtle scent enhancers to be discovered, not announced

'Too many scammers out there': Trucker of the Month stays choosy about brokers

More episodes »