Drive Like Mike
Interesting to Know That:
Nike spent this spring spotlighting products that former NBA superstar Michael Jordan endorses for the company in a rolling tour across the country.
The tour, which ran from February 2003 to May 2003, traveled to Atlanta, New York, Los Angeles, Las Vegas, San Francisco, Chicago, Washington, D.C., and many more cities in a 48-foot expandable trailer. The tour made 13 stops at college campuses, sports venues and public parks.
The tractor and trailer were wrapped in graphics from Jordan’s current advertising campaign. The interior was designed in four distinct “zones.”
The first zone, the Love Art Gallery, featured submissions from consumers across the globe. These submissions expressed the artists’ interpretations of the meaning of love.
Zone 2 was called the AJ XVIII experience. This zone gave visitors a sneak peek behind the scenes of the making of the latest Air Jordan shoe.
The third zone displayed the latest Nike products, including sports apparel. Zone four featured all 18 shoes from the Air Jordan franchise.
Visitors to the Jordan Love Truck had the chance to meet athletes, win prizes and take part in contests. The truck had 4-color exterior mural graphics, expanded to 548 square feet and had its own heating and cooling system.
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