Channel 19

Todd Dills

Finger on the ELD mandate — good marketing or well over the line?

| September 12, 2017

Friday night in the truck-parking lot at GATS the trailer pictured here trying to get you to buy the One20 F-ELD was an active topic of discussion among drivers gathered, as was (I’m sure) hoped for by the ad’s purveyors. The One20 F-ELD is probably the least expensive ELD on the market today — it is available for $170 one-time. Fleets of fewer than 10 trucks contracted with broker C.H. Robinson, furthermore, can get it at a discount. The ECM plug-in device pairs with Android- or iOS-powered smartphones or tablets, and there are no monthly fees associated with it. (And yes, the company has registered its ELD with FMCSA.)

Related

ELDs on the market today

With many more ELDs having self-certified, here's the most recent update to Overdrive's electronic-log comparison chart, offering quick looks at more than 50 electronic logging ...

But one of those drivers talking at GATS, who sent in this picture, asked a question about something that, for him, raises all kinds of professional-image hackles, as it were: “Is this good marketing or just over the line?” he asked. “My opinion [is it’s] over the line. I’m proud to be a professional driver of the old-school traditions. A vendor thinking that this is how to market to me was insulting.”

He suggested I put his question out for a vote among all of you — grand idea. What do you say?

Hacking trucks: Cybersecurity and the ELD mandate

With hundreds of thousands of big rigs about to tack on internet-connected ELDs, some people see a major security threat.

AD

There are 37 comments

Your email address will not be published. Required fields are marked *