Channel 19

Todd Dills

Google targeting truck customizers?

| September 03, 2008

Attendees of and participants in Overdrive‘s Pride amp; Polish truck beauty competitions — or readers of our new Custom Rigs magazine — might have raised an eyebrow or at least ground a gear or two at the news of the name of Google’s proprietary browser, now officially out in an open-source beta version for Windows Vista and XP users. “>Google Chrome,” as it’s called, seems to reflect the prevailing “less-is-more” trend in custom-truck design, with its search and address-box functions integrated into a single “OmniBox” and its customizable, minimal front page. Some tech bloggers speculate, though, that the “Chrome” name is less a direct appeal to hot-rodders and custom truckers than it is a cheeky jab at Microsoft, who’s indeed bling-like operating system enhancer “ChromeEffects” was spiked weeks before a scheduled release back in 1998 — that is, according to the folks at the UK’s PCAdvisor site, who say the plugin had a “>name so flashy that it appears more show than substance.” And, yes, they say that about Google Chrome, too, more or less. Makes you wonder what they might think of the Chad Blackwell Legacy Pete. strives to maintain an open forum for reader opinions. Click here to read our comment policy.

Stay Connected

Sign up to get Overdrive's daily newsletter.

Todd Dills

Todd Dills is Senior Editor of Overdrive magazine and writes from Nashville, Tenn. He frequently covers business, regulatory and lifestyle topics for the magazine and at His work on the “CSA’s Data Trail” series in Overdrive about the federal CSA program was awarded the highest honor in trade journalism – the “Grand Neal” – by American Business Media at the 2014 Jesse H. Neal Awards. Dills’ Channel 19 blog covers a grab bag of on-highway hearsay, owner-operator news and driver views from the roadways the nation over. His work in trucking journalism builds on a background of news feature, fiction and other creative writing and editing. Find him here at the Channel 19 blog and via his Twitter feed, or send tips to or via phone at 205-907-2481.


View Results