IRT star promoting Volvo’s Worldtrucker app/website
Lisa Kelly, star of TV’s “Ice Road Truckers” and “IRT: Deadliest Roads,” will appear in the Worldtrucker segment of the Volvo Trucks booth during the Mid-America Trucking Show.
Kelly on Thursday unveiled the new Worldtrucker smartphone app and website during the show in Louisville, Ky. The website and smartphone app, available for iPhone and Android platforms, enable truck drivers to connect and share experiences from their lives on the road.
As the global ambassador for Worldtrucker, Lisa Kelly was one of the first to use the website and app. She has distinguished herself in the social media landscape and has a large number of fans and friends on Facebook, Twitter and through the Worldtrucker
“I like keeping in touch with the trucking community,” Kelly said. “There are a lot of things that keep truck drivers united, and that’s what’s cool about the Worldtrucker concept. Other truck drivers understand what you’re going through.”
Powered by Volvo Trucks and designed to help the more than 20,000 members of the global Worldtrucker community (www.worldtrucker.com) easily connect, the website and app achieve this by helping truck drivers exchange experiences and expertise with other drivers – both in their local communities and around the world.