By Robert Lake
Treat yourself to some time in Texas this month and kill two birds with one stone.
The Great American Trucking Show, Aug. 25-27 in Dallas, is a whole lot of fun, a sort of trucking theme park vacation. It’s also a chance for you to catch up with the latest in such things as tractors, trailers, engines, drive trains, technical innovations, electronics and gadgets and to learn how to make – and keep – more money in this business.
GATS veterans will tell you how much fun it is to wander around a Texas-sized show and talk to people who make their living the same way you do or are in some other way a part of the trucking industry, all in a very festive atmosphere. Imagine huge halls full of people who understand trucking and consider truckers with respect. It’s a place to make new friends you’ll run into on interstates and at truckstops for years to come. You’ll enjoy yourself with people who speak the same language, who know what makes you glad and what makes you mad in the trucking business.
A lot of families come to the show (which is the home of the Great American Trucking family), and there’s little doubt that a lot of youngsters dreaming of following dad into the industry enjoy poking around engines and climbing into cabs. And there’s no mistaking the pride on Dad’s face. Free concerts by country music heavy-hitters Terri Clark and Sammy Kershaw will keep the whole family smiling after the show hall closes.
But GATS isn’t just a good time. You’ll get to ask experts and manufacturer reps the hard questions you’ve wanted to know the answers to for a long time. Maybe you’ll find a way to squeeze more mileage out of your rig or find some software to make your job easier. Your knowledge of rules, regulations and best business practices can be mightily expanded in seminars at GATS. And that’s money in your pocket, too. You may also visit the recruiting pavilion, where a chat with recruiters can be extremely educational whether you’re looking or just wondering.
This industry changes as fast as any, and information is the key to staying competitive and at the top of your game. You’ll hear a lot out on the road and every now and then get ear-bashed by self-proclaimed experts that know the answer to every question. Find out what’s happening yourself at GATS.
Parking’s easy, and free, right there at the show. And Dallas herself will welcome you. She’s a great American city, and when you’re not at GATS there are a million and one exciting and satisfying things to do. So, y’all come. Drop by our booth, we’d love to see you.
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