In order to spotlight the transition to a new diesel engine oil formulation this year, Chevron launched in July its Delo Game Changers campaign and Road Trip, and one of the most popular stars of the reality TV show Ice Road Truckers is part of the effort.
Lisa Kelly is part of the 19-stop campaign that highlights innovations that have spurred the industry forward, including the debut of API CK-4 and FA-4 heavy duty engine oils last year. The road trip will recognize individuals across the country that are forging innovative paths in agriculture, trucking and construction.
To celebrate the 120th anniversary of the invention of the diesel engine this year – with the help of Love’s Travel Stops & Country Stores – Kelly joined the three-month cross-country trip to promote new HDEO technology – ISOSYN Advanced Technology – the proprietary difference behind the new Delo 400 product line.
Kelly will be joined at some locations by Edgar Hansen of Discovery Channel’s Deadliest Catch and travel across the U.S. with stops at Love’s stores. Event attendees will have the opportunity to register for a chance to win a free oil change and other prizes. Dale Kitchens from the web-based reality series Edge of Farming will also be featured during the tour.
Here are the tour’s remaining stops: