Love’s joins industry image campaign

| May 07, 2014

Love’s and newly minted industry image campaign Trucking Moves America Forward have joined in a partnership. This comes days after TMAF shared it had raised more than a $500,000 since its March launch.

The partnership kicked off with the unveiling of a newly designed No. 38 Love’s Travel Stops car featuring the TMAF logo at Talladega Superspeedway on May 4. The car is driven by David Gilliland, driving it for eight races in the NASCAR Sprint Cup series.

TMAF – launched at the Mid-America Trucking Show – is an industry-wide image and internal education initiative designed to inform policy makers, motorists and the public about the trucking industry to help build a ground swell of political and grassroots support necessary to strengthen and grow the industry.

“Our partnership with TMAF represents our deep commitment to preserving one of the nation’s strongest industries,” said Jon Archard, director of fuel marketing at Love’s. “We, as members of the trucking industry, understand the inherent value of trucking and its community, and are proud to join a movement that will remind the nation why trucking is vital to our economy.”

For more information on the TMAF/Love’s Travel Stop partnership visit www.truckingmovesamerica.com

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