Luber-finer launches new look for brand

Nov 10, 2010

Updated Nov 11, 2010

Luber-finer, a heavy-duty filtration products line, unveiled a newly designed logo, tagline and other promotions of its brand, Champion Laboratories announced of the filtration brand.

At the Automotive Aftermarket Products Expo in Las Vegas Nov. 2-4, the Luber-finer promotion included new ads, sales support tolls, counter mats, displays and electronic tools designed to conduct business with the brand.

Third-generation owner-operator's beautifully-rebuilt 1990 Kenworth W900L

After the truck was retired about three years ago, owner Joel Anker had it rebuilt into a show truck. The hard work paid off, with a fifth-place finish in the Limited Mileage -- Bobtail with Miles class at MATS in March.

FMCSA moves on registration-system update

Fog-blind trucker hits concrete barrier: Preventable?

Air lines cut in apparent 'Ice Pick Bandit' attack

Ice Pick Bandit strikes again: Will the feds step in?

Proper Cologne - Subtle scent enhancers to be discovered, not announced

'Too many scammers out there': Trucker of the Month stays choosy about brokers

More episodes »

Showcase your workhorse

Add a photo of your rig to our Reader Rigs collection to share it with your peers and the world. Tell us the story behind the truck and your business to help build its story.

Submit Your Rig