Navistar introduces used truck reconditioning, resale program
Navistar is taking aim at the used truck market.
The company has introduced Diamond Renewed, a comprehensive inspection and mechanical reconditioning process for International used trucks taken in via trade that it says will improve the value and marketability of the trucks when returned to the wholesale, retail and dealer marketplaces.
“Diamond Renewed is an industry game-changer,” says David Gerrard, senior vice president of distribution at Navistar. “We are providing our used truck customers with a new truck experience.”
Gerrard described the benefits of the new program for dealers and the media during a press event at Navistar’s Lisle, Ill. headquarters late last week.
“I think this program can raise the bar of what the used truck market means,” he says. “We hope to give a small buyer the same truck buying experience that a larger customer receives.”
Gerrard says the Diamond Renewed program is anchored by three core principles: an exhaustive inspection process, a two-year, 200,000 mile warranty and Navistar’s new OnCommand Connection uptime monitoring program, standard on all reconditioned vehicles.
“Our comprehensive reconditioning process includes more than 180 vehicle and engine inspection points to drive consistency across the International brand. Our warranty includes coverage of the EGR system and we are providing the best in uptime support as the only OEM to provide performance and uptime monitoring as standard on our used trucks,” says Gerrard.
The Diamond Renewed process was developed at the company’s Used Equipment Reconditioning Center (UERC) in Indianapolis, where technicians conduct mechanical and aesthetic reconditioning. Navistar says work includes cleaning or replacing diesel particulate filters and diesel oxidation catalysts, exhaust gas recirculation (EGR) calibration software updates, checking and repairing brake systems, conducting major body repair, painting the frame rail and more. To date, the UERC has reconditioned more than 1,200 units.
“Diamond Renewed assures every truck meets our stringent reconditioning and quality standards,” Gerrard says. “While the UERC supports the company’s 15 used truck centers, we also have engaged the dealer channel in this program. Any vehicle that is badged with Diamond Renewed, whether it has been to the UERC or to the dealer, will have undergone our standardized reconditioning process.”
Gerrard says the company formed a dealer advisory group to assist in creating the framework for the program, and says interaction between the two sides was integral to its success.