Ode to ads

| December 04, 2001

Advertising in the new millennium assumes readers care more about business and technical issues: websites, GPS, satellite radio, Web-enabled cell phones, CD-ROM maps, PrePass systems and more.

Not all readers have the need – or the cash – for new technologies. But all advertisers understand that a trucker’s equipment no longer means just a rig and that smart owner-operators learn from many sources, including ads, which products, services and fleet information can help them prosper.

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