Online trucking trends: Study shows industry’s top topics in social, digital media

user-gravatar Headshot
Updated Nov 27, 2014

GEA year-long study of trucking industry trends in social media was recently completed by TrueVoice on behalf of GE Capital, Transportation Finance. The study involved a search of 250 million online outlets and revealed the most common areas of conversation.

Online conversations start with news and spike when government agencies and industry associations make announcements. The news is passed along through blogs and becomes personal in Facebook and in forums.

“That’s where discussions of family, diet, exercise and health concerns showed up,” said Dan Clark, president of GE Capital, Transportation Finance.

The volume of industry-specific conversations happening in social media was surprising, he said. “But on the other hand, we know that drivers want to keep in touch with their families when they’re on the road and social media is a convenient way to do that.”

More than 80 percent of online activity was dominated by three topics: safety and health; recruitment and employment; and regulatory issues.

Overdrive sister site CCJ has the full story on the report. Click here to read it.

Showcase your workhorse
Add a photo of your rig to our Reader Rigs collection to share it with your peers and the world. Tell us the story behind the truck and your business to help build its story.
Submit Your Rig
Reader Rig Submission