Pilot Flying J earlier this week announced it is the “Official Travel Center of the SEC” after inking a four-year, multimillion dollar sponsorship agreement with the Southeastern Conference and ESPN.
PFJ says the sponsorship will provide exposure for the company on SEC Network programming and on the network’s football pregame show, SEC Nation.
The company got involved in college football last year with the title sponsorship of the Pilot Flying J Battle at Bristol played between Virginia Tech and the University of Tennessee at Bristol Motor Speedway in Bristol, Tenn.
