Shell Rotella is celebrating the launch of its Hard Working campaign with the “Work Hard. Play Hard” Contest, which will award a 2013 Ram pickup truck to two winning contest entrants, one in the Work Hard category and one in the Play Hard category. To enter, contestants can upload a photo of themselves at work or at play to www.rotella.com/workhard and include a brief story which must include a reference to Shell Rotella. After that, people can share their photo with friends to get votes. If a person’s entry finishes among the top 10 to receive votes, they will have the opportunity to win one of two 2013 diesel-powered Ram pickup trucks plus a $10,000 check to offset taxes. $500 Walmart gift cards will also be awarded. The contest ends October 31, 2012.