Alliance Truck Parts

BumperStumper from Alliance

Alliance Truck Parts' BumperStumper contest offers Alliance merchandise and prizes for guessing the make and model of a truck by a picture of its bumper only.

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Alliance offers aftermarket fuel tank

Alliance Truck Parts announced the availability of new aftermarket cylindrical fuel tanks offered with an online configuration tool Thursday in Louisville, Ky. Alliance Product Segment Manager Scott Henry said the tanks are targeted primarily to truck owners and fleets in need of a replacement tank after a wreck or those looking for an upgrade from their original equipment. The online configuration program allows customers to spec their tank and supplies a corresponding part number. A printable ticket ...

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Web tool provides cross-references

  New web-based lookup tool collects data on original equipment makers and independent manufacturers for more than 30 product lines. Customers can search for parts by entering the Alliance Truck Parts number or by a competing supplier’s part number. After a parts number is entered, the site directs the customer to the suggested part and information on the part, and provides links to dealers and relevant parts specialists in the area. ALLIANCE TRUCK PARTS, alliancetruckparts.com

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Alliance starts fantasy race league

Truckers can enter weekly challenges to predict top 10 finishers in NASCAR’s Nationwide Series with a possibility of wining $100,000 for perfect predictions, Alliance Truck Parts announced. The fantasy racing league contest is one of several promotions the Daimler Trucks North America parts franchise is offering in its sponsorship of the No. 12 Dodge Challenger that Sam Hornish Jr. is driving. Dealerships, truck service locations, online sites and stop of the Alliance Truck Parts Pit Stop ...

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Alliance Truck Parts 2012 NASCAR schedule set

Alliance Truck Parts Racing Team’s NASCAR racing starts Feb. 25 in Daytona, Fla., and includes 22 weekends. Penske driver Sam Hornish Jr. is the driver for the Alliance Truck Parts No. 12 Dodge Challenger in the races. "We’re especially proud to continue our relationship with Penske Racing and the entire Alliance Truck Parts Racing Team,” said Daniel Haggerty, director of parts and service marketing for Daimler Trucks North America. “The alignment we’ve found with our customers through ...

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Stereo upgrade

The new Alliance replacement stereo has an AM/FM receiver, MP3-capable CD player, remote control and auxiliary input for MP3 players and portable satellite radios. The display shows track info read from MP3 tag information, and the unit has 18 station memory presets. It’s compatible with any truck that has an ISO harness. ALLIANCE TRUCK PARTS, alliancetruckparts.com

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Alliance Truck Parts sponsors NASCAR race

Company has signed a 3-year naming rights deal with Michigan International Speedway.

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