Roadside Attractions

Truck-Lite goes gonzo with customer service in new YouTube series

"Customers often ask the same questions about the features and design of our products," says Bob Ives, Truck-Lite's marketing vice president. Coming upon a creative way to address those customer questions and concerns, the company has undertaken a series of YouTube vids that Ives says has proven an "excellent tool" to address "feedback and concerns with an entertaining and educational experience." The series, headed "Capucci Labs" on Truck-Lite's YouTube channel, sees company Director of National Aftermarket Sales ...

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Jost to be featured today and tomorrow on Motorhead Garage TV

Tune into Fox Sports Network this morning at 11:30 in all time zones for an edition of the Motorhead Garage television series that features Jost International. The segment was filmed October 18 at the Jost U.S. manufacturing site in Greeneville, Tenn., and will air again tomorrow, Monday, Oct. 31, at 4:30 pm. During the segment, Jost Engineering Vice President Greg Laarman takes show hosts on a tour of the company's fifth wheel technology. The shows features ...

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How to get — and keep — the contract

Success in hauling with your own authority often requires negotiating contracts directly with shippers and keeping those contracts when bigger competitors come prowling. The father-son operation of John and Erick (pictured) Engbarth learned this by experience. Erick makes regular hauls from North Carolina to California loaded with plastics and usually carrying motorcycles back. When Engbarth Trucking first bid on a key contract with a N.C. manufacturer, the rate didn’t exactly seal the deal, but the prospect of regular, ...

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Friday Channel 19 news round-up: Cross-border trucking; ‘driver shortage'; and the 1 on the 53 and the 99

Separate but not equal That separation could be diminishing when it comes to U.S. and Mexican tucking, now that a new pilot program for cross-border long haul is under way.  In the wake of the Oct. 21 border ceremony at Laredo, when the first Mexican truck crossed as part of the new cross-border pilot program, notes J.E. Dyer at the Hot Air Green Room website, the job-creation rhetoric so prominent in Washington these days has been revealed for ...

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Scenes of Chrome & Class

That's David Holbrook's 1986 Peterbilt 359, winner of both Working Bobtail and People's Choice awards in the second annual Chrome & Class Truck Show, held at the Rush Truck Center location in Smyrna, Tenn., on I-24 just southeast of Nashville. It was a much expanded show this year, with near double the number of entered show trucks and a lively crowd on Friday and Saturday. The show, launched as a way to thank customers of ...

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Get jiggy with your riggy and win $1,000

The website Jiggyjobs.com has a quirky contest ongoing in their "Get jiggy in your riggy" promotion. Potential entrants, be warned: it requires you to dance on a YouTube vid for the world to see. Check out the full rules at the end of the announcement company video below, and then to enter, post your 10-30-second vid as a response to the vid on its main YouTube page, here. Got chutzpah? No shame? Hey, your chances of ...

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The limits of social media: More drivers needed in Washington meeting rooms

The final moments of the panel discussion between attendees and presenters during the Truck Driver Social Media Convention in Tunica, Miss., Oct. 15, brought the point of the whole enterprise into inspired relief. Frederick Schaffner of TheAmericanDriver.com, whom you may be familiar with for his part in leading efforts with others to change the Virginia two-hour truck parking time limits at rest areas to a less-draconian overnight parking prohibition, questioned a statement panelist and attorney Paul ...

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A fine day for some trucking music, don’t you think?

A couple great vids to share today, folks. The first comes from an owner-operator born in 1934 who's been driving a truck for 63 years. "I've heard there’s two guys out here who are as old as I am, but they haven't been out here as long as I have," owner-operator/singer-songwriter R.C. Barnes (pictured) told me Tuesday. Today leased to G&W Hauling & Rigging out of Cleveland with a 1998 Kenworth T2000, he's also got a ...

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Rockin’ down the highway with new Bell seat covers

The Bell Automotive company is now offering seat covers that bring to mind my teenage trips to Myrtle Beach, S.C., state of my rearing, when I spent several years infatuated with the many (and I do mean many) t-shirt shops specializing in the heavy-hair-metal bands of the day. Some of those shirts survive buried in drawers in my house, and just looking at Bell's new line of seat covers makes me, alternately, cringe and revel ...

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Owner-operator wins Kronos side skirts at social media meeting

That's Memphis-based independent Steve Nelson, hauling van freight as Worldwide Transport, doing his best over-the-shoulder with a certificate for a brand-new set of Kronos Energy Solutions side skirts to improve his overall fuel-efficiency. "I will be down there tomorrow," he said of plans to make good on the prize, won as part of a drawing for drivers held at the first annual Truck Driver Social Media Convention today in Tunica, Miss. Stay tuned to the Overdrive ...

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