The study, conducted by researchers at the Swedish National Road and Transport Research Institute, concluded that drivers looked at digital billboards significantly longer than they did at other signs on the same stretch of road,
Overdrive's Most Beautiful contest is back for a second year. Submit yourself or a female truck driver you know! The first-place winner will win a trip to The Great American Trucking Show in August and will be featured in a story in Overdrive. Submissions accepted through March 20.
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