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Like pork rinds? Contest for year’s supply begins 7/1

Starting July 1, you'll have a chance to win a years' supply of pork rinds (and $1,500) from Rudolph Foods by sharing a video filling in the following blank: "Three things I always have in my truck: a bag of pork rinds, a roll of Duck Tape and ____________.” The Rudolph company will be collecting responses and posting the best August 1 to its Facebook page toward determining a winner to be announced during National Truck ...

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Truckers to DOT: ‘Smartphones are winning’

Smartphones are whipping the Department of Transportation in the battle for the attention of the motoring public, wrote Whitesboro, Texas-based Pennco Transportation driver Martin Groseclose on Overdrive’s Facebook page, in response to last week's news of the DOT’s strategy for dealing with the epidemic of four-wheeler distracted driving. If you missed said news, check it out via this link -- it detailed plans to encourage states to pass anti-handheld phone use/texting laws and efforts to ...

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Alert network for missing drivers formed

  Any time a driver goes missing out on the road it's a nightmare for back-office personnel, friends and, of course, the family back home. A recent case spawned a Facebook group dedicated to resolving disappearances more quickly through the crowd-sourcing that online social networks have made easy. The Missing Truck Driver Alert Network was launched by Kari Fisher and Hal Kiah after North Carolina hauler Mark Williams Sr. was reported missing after he failed to make ...

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Truck-Lite goes gonzo with customer service in new YouTube series

"Customers often ask the same questions about the features and design of our products," says Bob Ives, Truck-Lite's marketing vice president. Coming upon a creative way to address those customer questions and concerns, the company has undertaken a series of YouTube vids that Ives says has proven an "excellent tool" to address "feedback and concerns with an entertaining and educational experience." The series, headed "Capucci Labs" on Truck-Lite's YouTube channel, sees company Director of National Aftermarket Sales ...

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The Name Game

Online opportunities join old-school methods as ways for independents to build a reputation and draw clients.

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Oct. 15: Truck Driver Social Media Convention

The first Truck Driver Social Media Convention will be held Saturday in Tunica, Miss.

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Ohio small fleet providing tornado relief

Buddy Allen of the 15-truck New Era Trucking fleet in North Ridgeville, Ohio, is calling on Northeast Ohio residents to help fill a 53-foot dry van's worth of non-perishable food, water and other goods to haul south to assist residents affected by last week's tornadoes. WKYC-TV News Channel 3 in Cleveland, Ohio, reported yesterday on Allen's effort, to which he'll dedicated a rig in his fleet and all associated transport costs. Click on the image ...

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‘Recognition from the DOT': uShip’s viral parody of ‘Social Network’ movie trailer

Perhaps you've seen it. The Social Network film about Facebook's founding told the story of company cofounder Mark Zuckerberg's success "taking the entire social experience of college and putting it online." The film's trailer, which pairs a choral version of Radiohead's "Creep" with scenes from the film, was expertly parodied by the folks at uShip with the title "The Shipping Network," a funny little vid originally put together by company staff for their annual Christmas ...

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CAT Scale now on Facebook

CAT Scale launched a Facebook page Jan. 19 with diagrams on how to weigh, videos and information on the CAT Scale Guarantee, as well as tips on what to do if you receive an overweight citation.

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