Frito Lay

Trucking salute to appear during the Idaho Potato Bowl on ESPN today

If it so happens you're watching the Famous Idaho Potato Bowl college football matchup this afternoon between MAC and WAC conference standouts the Ohio University Bobcats and the Utah State Aggies, respectively, you'll get a treat in a 30-second commercial promoting women in the trucking industry, says the Women in Trucking Association. The association, with the support of Frito-Lay North America and Walmart, sponsored this year’s ad to honor women behind the wheel. The commercial was also ...

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Fleet Focus

Drivers and carriers receive recognition and awards.

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New Frito Lay trailer wrap supports Women in Trucking

Last week in Louisville, the Women In Trucking Association went for the Guinness World Record again for the largest gathering of female truck drivers with their second annual Salute to the Women Behind the Wheel. You may recall my reporting on last year's unsuccessful attempt. This year, the gathering drew 204 professional female drivers (last year, the number was just under 300) on Saturday, April 2, and though that number failed to break the record, the event ...

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