Kevin Rutherford

‘Legitimate freight options’ — old ways in new times

There's many ways to skin the cat on freight -- in response to a reader question about legitimate freight options, an update on newer load boards/marketplaces and mobile-optimized brokerages and a revisit to tried-and-true methods, doing the hard work, etc. ...

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Kevin Rutherford’s case to brokers for stronger partnerships with owner-operators

Hear how Kevin Rutherford broke the ice with a roomful of brokers: "Many of my listeners think the majority of this room are lying, cheating scumbag parasites sitting in a room with a phone and an internet connection sucking all the profit out of the load."

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Kevin Rutherford reveals owner-operators’ most oft-overlooked and untapped resource

Audio of Rutherford's talk at the GATS Saturday: "There is nothing more powerful than education. ... If you are not listening to something and learning something actively every day, you are missing out on the biggest advantage you have."

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Kevin Rutherford emphasizes clarity of mission, strategy at GATS Partners in Business

In this podcast audio from the GATS Partners in Business seminar, Rutherford explores the difference between detail-heavy business tactics and what many owner-operators clearly need: defined goals and mission that amount to clear strategy.

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Industry-change conversation continues following ‘Ride’ effort

If the Ride for the Constitution did anything, it got drivers, owner-operators and advocates talking more directly about how to pursue industry change. Find a round-up of some of their voices here.

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More you can do if you do not support protest calls

The truckers' shutdown/strike/protest is moving forward and gaining lots of media attention. The Letstruck team has spent the last three days writing, calling and e-mailing every news organization we can find contact info for. I have written a list of reasons why I do not support this group, and we have sent dozens of hard copies of it overnight, have e-mailed it hundreds of times and we have left phone messages everywhere. Last night, we ...

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Ride spokesperson says main goal: Impeach Obama

Trucking grievances taking second stage in the Ride for the Constitution's effort, according to organizers, who have distanced themselves from a driver involved in planning. Find other updates here.

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Online-services marketing gets cheeky

A funny ad display from the TruckingOffice software provider -- and two cheeky shirts from GetLoaded and MyGauges.

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Changing trucking for the better

Overdrive columnist Kevin Rutherford's suggestion that owner-operators build personal tribes to share information and advocate for positive industry change drew praise, commentary.

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Plan compliance duties before going independent

It’s easy to look at a load board and dream about getting those rates posted and not sharing them with your carrier. It’s another matter entirely to end up making less than you do now because of all of the additional costs.

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