marketing

Accidental truckers: Jon and Miriam BrownImage Gallery

| August 13, 2013

The Browns reap the rewards of professionalism in their Landstar-leased team operation.

The ‘new-and-improved’ laptop blues

| April 24, 2013

"I want the exact same computer I had before, with the exact same hardware, only new and not bashed up from 30K miles in an 18 wheeler. Try explaining this simple concept to one of ...

Using CSA to your advantage

| August 26, 2012

CSA "isn't going anywhere," said Compliance Safety Systems' David Saunders at the Great American Trucking Show in a session on CSA: learn to market yourself with your record.

Setting the pace with owner-operator Henry Albert

| November 08, 2011

Sunday's post on Overdrive 2007 Trucker of the Year Henry Albert's blog caught my eye with what it says about thinking outside the box to ensure success in running an independent business. In the post, ...

Truck-Lite goes gonzo with customer service in new YouTube series

| November 01, 2011

"Customers often ask the same questions about the features and design of our products," says Bob Ives, Truck-Lite's marketing vice president. Coming upon a creative way to address those customer questions and concerns, the company has ...

Get jiggy with your riggy and win $1,000

| October 25, 2011

The website Jiggyjobs.com has a quirky contest ongoing in their "Get jiggy in your riggy" promotion. Potential entrants, be warned: it requires you to dance on a YouTube vid for the world to see. Check ...

‘American Trucker’ rebroadcasts; my interview with the host

| March 01, 2011

If you missed the debut episodes of the "American Trucker" series last Thursday on the Speed Channel, it's being rebroadcast tonight at 8 and 11 p.m. ET, and 8 a.m. tomorrow. The next new episodes ...

How much of your business goes to the trash?

| October 21, 2010

The folks over 40mpg.org, the site of an advocacy organization working to make "40 miles per gallon the standard for all automobiles in the United States," makes note of recent automakers' trumpeting of operations changes ...

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