marketing

Monday roundup: Driverless cars, discount ‘adult’ toys

Data on self-driving car laws mapped by Stanford research project; and -- File in 'weird': Sex toy discounts -- via reefer trailer.

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Accidental truckers: Jon and Miriam Brown

The Browns reap the rewards of professionalism in their Landstar-leased team operation.

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The ‘new-and-improved’ laptop blues

"I want the exact same computer I had before, with the exact same hardware, only new and not bashed up from 30K miles in an 18 wheeler. Try explaining this simple concept to one of The Borg who man the counters at Best Buy."

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Using CSA to your advantage

CSA "isn't going anywhere," said Compliance Safety Systems' David Saunders at the Great American Trucking Show in a session on CSA: learn to market yourself with your record.

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Setting the pace with owner-operator Henry Albert

Sunday's post on Overdrive 2007 Trucker of the Year Henry Albert's blog caught my eye with what it says about thinking outside the box to ensure success in running an independent business. In the post, Albert visits an old haunt of his, Charlotte's Metrolina speedway (the old grandstands here pictured by Albert), shuttered long since the days he wheeled a stock car around its oval. "I learned so much from those race days," he wrote ...

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Truck-Lite goes gonzo with customer service in new YouTube series

"Customers often ask the same questions about the features and design of our products," says Bob Ives, Truck-Lite's marketing vice president. Coming upon a creative way to address those customer questions and concerns, the company has undertaken a series of YouTube vids that Ives says has proven an "excellent tool" to address "feedback and concerns with an entertaining and educational experience." The series, headed "Capucci Labs" on Truck-Lite's YouTube channel, sees company Director of National Aftermarket Sales ...

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Get jiggy with your riggy and win $1,000

The website Jiggyjobs.com has a quirky contest ongoing in their "Get jiggy in your riggy" promotion. Potential entrants, be warned: it requires you to dance on a YouTube vid for the world to see. Check out the full rules at the end of the announcement company video below, and then to enter, post your 10-30-second vid as a response to the vid on its main YouTube page, here. Got chutzpah? No shame? Hey, your chances of ...

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‘American Trucker’ rebroadcasts; my interview with the host

If you missed the debut episodes of the "American Trucker" series last Thursday on the Speed Channel, it's being rebroadcast tonight at 8 and 11 p.m. ET, and 8 a.m. tomorrow. The next new episodes follow on Thursday, with "Bandit and the Snowman" and "Robb and the Bear," the latter likely to include sneak-peek material about Paul Sagehorn's B.J. and the Bear rig I've written about so much here. Catch a clip from the sneak-peek ...

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How much of your business goes to the trash?

The folks over 40mpg.org, the site of an advocacy organization working to make "40 miles per gallon the standard for all automobiles in the United States," makes note of recent automakers' trumpeting of operations changes making certain of their U.S. plants zero-waste facilities, most notably Subaru and Honda. Which sent my computational brain into immediate overdrive, no pun intended. Bear with me. In our home, my family probably produces in a month a single green-bin-type, rolling, city-street ...

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