Overdrive's Pride & Polish heads to Wisconsin in 2014, with River States Customz in La Crosse hosting.
Field trials of Shell Rotella's lower-viscosity oils have shown up to 3 percent fuel economy improvements as the company works to develop the PC-11 oil category.
Follow news editor James Jaillet on Twitter for live updates from Shell Rotella's tech center in Germany, later in the week including action from a Class 8 truck-racing series.
Video, pictures of the newly-named winning rig, Wisconsin-based small fleet owner-operator Bill Rethwisch's Dreamsicle-paint-schemed 2012 Peterbilt 389 and Polar tanker.
The 31st Shell Rotella SuperRigs competition will be June 20-22 as part of the Budweiser Dairyland Super Nationals in Tomah, Wis.
Singer-songwriter Kenny Chesney was presented with the Shell Rotella Road Warrior Award Thursday night at the Billboard Touring Awards and Conference.
Sneak peak at familiar faces in the Shell SuperRigs 2013 calendar, now available with an oil change at participating locations. And: Vid from the 2012 30th anniversary show in Joplin, Mo., highlighting the city's rebuilding ...
Shell Rotella is celebrating the launch of its Hard Working campaign with the “Work Hard. Play Hard” Contest, which will award a 2013 Ram pickup truck to two winning contest entrants.
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