Shell Rotella

Roundup: River States in Wis. hosting show, hanging a fuel-mileage shingle, new vid series…

| November 07, 2013

Overdrive's Pride & Polish heads to Wisconsin in 2014, with River States Customz in La Crosse hosting.

Low-viscosity oil field trials pushing fuel economy

| August 31, 2013

Field trials of Shell Rotella's lower-viscosity oils have shown up to 3 percent fuel economy improvements as the company works to develop the PC-11 oil category.

Low-viscosity oils to be integral in meeting next emissions, mileage targets

| August 28, 2013

Follow news editor James Jaillet on Twitter for live updates from Shell Rotella's tech center in Germany, later in the week including action from a Class 8 truck-racing series.

New SuperRigs show winner named after eligibility auditImage Gallery

| July 18, 2013

Video, pictures of the newly-named winning rig, Wisconsin-based small fleet owner-operator Bill Rethwisch's Dreamsicle-paint-schemed 2012 Peterbilt 389 and Polar tanker.

Shell Rotella SuperRigs dates, location set

| March 20, 2013

The 31st Shell Rotella SuperRigs competition will be June 20-22 as part of the Budweiser Dairyland Super Nationals in Tomah, Wis.

Kenny Chesney tour operation named ‘Road Warrior’

| November 09, 2012

Singer-songwriter Kenny Chesney was presented with the Shell Rotella Road Warrior Award Thursday night at the Billboard Touring Awards and Conference.

SuperRigs 2013 calendar: Familiar face in an unfamiliar place

| November 08, 2012

Sneak peak at familiar faces in the Shell SuperRigs 2013 calendar, now available with an oil change at participating locations. And: Vid from the 2012 30th anniversary show in Joplin, Mo., highlighting the city's rebuilding ...

Shell contest for Ram trucks

| August 24, 2012

Shell Rotella is celebrating the launch of its Hard Working campaign with the “Work Hard. Play Hard” Contest, which will award a 2013 Ram pickup truck to two winning contest entrants.

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