Internet Truckstop said it will commit $75,000 to the program over the next two years.
Overdrive and the Truckload Carriers Association will be naming the nation's top owner-operator.
Nicholas Lewis deliberately steered into a ditch, risking his own safety to protect another driver who cut him off.
The competition is open to operators who log the majority of their miles in the truckload segment.
Prizes will be awarded to the fleet and individual achieving the greatest percentages of weight loss.
Companies are asked to list their events for Sept. 11-17 event.
Pilot Flying J gave the Truckload Carriers Association a $10,000 donation to assist the organization with its trucking image campaign.
TCA has teamed up with Overdrive and Truckers News to name the nation’s top drivers.
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