Channel 19

Todd Dills

The ballad of Customer Fred

| July 17, 2007

TruckDown.com, PartSeek.com and TruckPartsInventory.com (its slogan “>Expose Your Parts to the World”) have debuted a promotional cartoon from the Terry Gilliam school of cutout animation, set to the tune of “Achy Breaky Heart,” with parody lyrics by Scott Tetz of PartSeek.com.

Here’s the link. Be sure to wait around for the parents of “>Customer Fred.”

The point, of course, is to promote those three sites as sources for parts and service. “>Don’t be a ‘Fred’ and be guaranteed to never hear your own bluegrass theme song softly play in the background in some backwater town while you watch your cargo — and your profits — spoil,” says the press release.

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Todd Dills

Todd Dills is Senior Editor of Overdrive magazine and writes from Nashville, Tenn. He frequently covers business, regulatory and lifestyle topics for the magazine and at OverdriveOnline.com. His work on the “CSA’s Data Trail” series in Overdrive about the federal CSA program was awarded the highest honor in trade journalism – the “Grand Neal” – by American Business Media at the 2014 Jesse H. Neal Awards. Dills’ Channel 19 blog covers a grab bag of on-highway hearsay, owner-operator news and driver views from the roadways the nation over. His work in trucking journalism builds on a background of news feature, fiction and other creative writing and editing. Find him here at the Channel 19 blog and via his Twitter feed, or send tips to tdills@randallreilly.com or via phone at 205-907-2481.

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