The Name Game

Lucinda Coulter | November 01, 2011

“I get comments from other truckers, ‘Oh, you’re the trucks with the paws,’ ” Allman says of the popular motif.

Road Dog Office Manager Crystal Shafer says the display works: “It makes people think and they pay attention.”

Allman, a former nursery products and block hauler, had prior contacts and used them in his startup. He hauls wire, sheet metal and home improvement store displays from Chicago to Florida and Kansas and back. He started with one tractor-trailer. Soon after, he bought three new Great Dane trailers, adorned them with the paw prints logo, and now owns seven trucks. He plans to expand to 17 trucks and 30 trailers.