The Show Goes On
Shell Lubricants aims to educate and entertain with its new rolling exhibit, the Rotella Road Show.
The 18-wheel display is a tractor-trailer combination housing a six-seat surround-sound theater, interactive displays, colorful graphics and comprehensive information on the Rotella lineup of products. The Peterbilt 379 tractor has a Cummins ISX 475 horsepower EGR engine.
The exhibit promotes Shell’s Rotella products and teaches visitors about equipment
lubrication, engine protection, preventative maintenance and cooling systems.
The Rotella Road Show set out to visit 80 cities throughout the United States between April and November this year, making appearances at truckstops, truck dealerships, trade shows and retail outlets. The 2004 circuit will run from February to November.
Additional information on the Rotella Road Show, including a complete list of all stops, is available at www.rotella.com/roadshows.
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