The Volkswagen puzzle
I don’t know. Yet.
The obstacles to cracking the North American truck market are substantial to insurmountable, depending on who you ask. On the other hand, a healthy and vibrant light- and medium-duty truck/van business is a vital component to any automotive manufacturer seriously pursuing world domination. I can think of several manufacturers who clearly believe a heavy-duty truck division is an important part of that equation. IF VW is serious about world domination, at some point trucks – even if we’re just talking medium-duty delivery vans – will have to enter into its North American calculations.
And that’s why I’m keeping an eye on Volkswagen these days.