Business

Dollars & Sense

Pricing yourself right

What sets you apart from the pack? Having a well-thought-out rate structure and a marketing plan can help.

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Perfecting the pairing: Designing the truck-trailer combo

The second-generation trailer in Kevin Rutherford's Signature Series combo unit will couple to a single-drive-axle tractor and balance weight with payload possibilities, electrical efficiency and more.

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Pushing the limit on trailer fuel economy

Building my Signature Series trailer -- a custom van by RSI and participating suppliers spec'd for maximum fuel savings.

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More you can do if you do not support protest calls

The truckers' shutdown/strike/protest is moving forward and gaining lots of media attention. The Letstruck team has spent the last three days writing, calling and e-mailing every news organization we can find contact info for. I have written a list of reasons why I do not support this group, and we have sent dozens of hard copies of it overnight, have e-mailed it hundreds of times and we have left phone messages everywhere. Last night, we ...

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Use your head: Don’t shut down Oct. 11-13

"Let's make sure that the public knows there are members of the trucking industry that are informed and are a part of the political process and are not anarchist thugs."

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Shooting for 10 mpg and beyond

Detailing the next Kevin Rutherford Signature trucks and trailers utilizing pre-emissions Fitzgerald Glider Kits engine technology among many more features toward max fuel economy.

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The bypass filter advantage

Part 2 in Kevin Rutherford's series on oil-change strategy. While oil analysis gives you the information to handle drain intervals more sensibly, bypass filtration adds another dimension to save money and downtime.

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Change thinking, not oil

Using oil analysis can save you money in new oil, oil disposal and overall maintenance -- and can alert you to emerging engine problems.

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The California challenge

Operators of pre-2007 trucks who currently operate in California have some tough choices coming with CARB's truck emissions rules -- here are some ways to think about them to help navigate.

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Knowing if you’re ready to buy

Assessing net worth relative to your age says more than you think about your ability to purchase a truck and succeed as an owner-operator.

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