If it so happens you’re watching the Famous Idaho Potato Bowl college football matchup this afternoon between MAC and WAC conference standouts the Ohio University Bobcats and the Utah State Aggies, respectively, you’ll get a treat in a 30-second commercial promoting women in the trucking industry, says the Women in Trucking Association. The association, with the support of Frito-Lay North America and Walmart, sponsored this year’s ad to honor women behind the wheel.

The commercial was also shown during last year’s Humanitarian Bowl, and WIT member companies Con-way, Schneider National and U.S. Xpress were also instrumental in the production, supplying still portraits of female drivers for use within it. You don’t have to be near a TV to see it, though. Check it out via the YouTube vid below.

The game kicks off at 3:30 p.m. Mountain time on the blue turf of Bronco Stadium at Boise State University. I’ll take the Bobcats. You?