Volvo launches game app
Volvo now offers a mobile gaming application, ”Fueldrop”, available for free download from the Apple iTunes store. The launch of the game coincides with the beginning of an online scavenger hunt for U.S. participants centered around Volvo’s ”Proven” message, outlining the history of the company. The object of the game is to make the most out of every drop of fuel throughout each level. Volvo engineers collaborated to make the game similar to real-life challenges for engines out on the road. Within the game are clues crucial to competing in the scavenger hunt. Every two weeks, a participant who has found the clues needed to complete a phrase will be randomly drawn to receive an iPad.