The Webasto Thermo & Comfort North America company, known among truckers for its diesel-fired bunk heaters, among other products, says it will partner with NASCAR champion and Rochester Hills, Mich., native Brad Keselowski in a multi-year promotional marketing campaign. Whether spending his time on the track racing for Team Penske or interacting on Twitter with his 560,000+ followers, Keselowski reaches thousands of truck drivers every day.
“It has always been very important for me to stay connected to my roots in Michigan, and I am thrilled to have the opportunity to align with an industry leader whose North American operations are based in suburban Detroit,” said Keselowski. “With companies such as Freightliner and Alliance Truck Parts, among others, participating in NASCAR, it is undoubtedly a desirable audience for transportation-related brands. I look forward to my role on behalf of Webasto and sharing its message with our sport’s loyal and passionate fan base.”
For the second year in a row, Webasto will sponsor a stage featuring live music and other entertainment prior to NASCAR races. To officially launch the new partnership, Keselowski will make his first appearance to greet fans on the Webasto stage located in the midway of the Michigan International Speedway prior to the Quicken Loans 400 this weekend, June 14. Keselowski will also continue to make appearances on the Webasto stage at select NASCAR races throughout 2015 and 2016 to greet fans at the race track before he gets behind the wheel.“We’re excited to begin this partnership with Brad,” said Dr. Rolf Haag, President and Chief Executive Officer for Webasto North America. “During our involvement at NASCAR events in 2014, it became clear to us that NASCAR fans are also some of our key customers. Not many people have achieved the level of accomplishment and generated as much interest as Brad has in such a short period of time. His elite level of performance and drive for success match those values of Webasto, making him the perfect partner for us.”
