Western Star Truck Sales launched “The Design Our Star Project” to build a Western Star show truck from the ground up with features determined by popular vote through social media channels. The completed truck will be showcased at the 2014 edition of the Mid-America Trucking Show in Louisville, Ky.
Fans and customers cast their first vote at this year’s MATS at Western Star booth (#30185) and online at www.DesignOurStar.com. Registration there is free and users can enter for chances to win prizes.
The project site will host regular voting rounds through October. The first round will feature Western Star 4900 truck model options. Subsequent voting rounds will include the truck’s application, engine, interior options, exterior aesthetics and more, with results from each round posted in real time on the website.
Western Star will build the customized show truck based on final voting results. The final 4900 truck model will be unveiled the truck at next year’s Mid-America Trucking Show.
“Empowering our customers and fans to customize a new model that showcases their unique creativity is the very essence of the Western Star brand,” Andy Johnson, brand manager, Western Star says.
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