What’s in a Name?

| December 12, 2008

Also, the owner-operator benefits over the long run by getting more personal attention if he maintains a close relationship with his OEM dealer throughout the life of the truck, not just until the warranties run out, Williams says.

“Too many owner-operators walk into the dealership with a chip on their shoulders because they think they’re going to get ripped off,” Williams says. “The owner-operator needs to establish a valued relationship with his dealer – with the parts buyer, with the shop foreman, with the service manager. You don’t develop those relationships in the middle of a repair. You need to build a history.”

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