Specialized freight transporter Bennett Motor Express April 16 launched “Drive 4 BME”, a nationwide recruitment campaign to lease on more than 200 new owner-operators in 30 days.
The McDonough, Ga.-based company is looking for qualified independent owner-operators to run freight in 48 states and Canada.
“Owner-operator retention and recruitment is key to our strategic growth, and I believe our strong safety and family culture give us a competitive advantage in recruiting professional owner-operators,” says BME President and campaign spokesperson David Lowry.
Lowry joined some of the company’s 574 employees to kick off the program with a live webcast to its recruitment centers in 12 states. The kick-off continued with a live broadcast of the company’s new XM radio station 171 advertising spots, and ended with the debut of a new recruitment website, www.drive4bme.com.
The 30-day campaign aims to add qualified owner-operators to the company’s five divisions, while also focusing on retention of its 600 drivers. BME comprises five divisions – flatbed, step deck, government services, heavy haul and air & space services. For more information, visit www.drive4bme.com.
Affected tractors are equipped with an automated Eaton UltraShift Plus or Eaton Advantage Transmission with right hand stalk shifter. In the affected trucks, the display on the instrument panel can indicate “N” when the shifter is set into “D” or “R,” causing the truck not to move.