A new sweepstakes put on by Shell Rotella opened today and is asking drivers to share what they feel is the toughest road in America by the end of August. The company’s “Road-Tested Challenge,” in exchange for operators’ stories, offers a chance for drivers to win a VIP NASCAR experience with Richard Childress Racing, along with hundreds of instant prizes, including Shell Gift Cards and Shell Rotella-branded merchandise. Click here for the sweepstakes entry page — no purchase is necessary. One grand prize winner and guest will be treated to a VIP NASCAR experience at the Charlotte race on October 16, 2010. The experience will include garage and pit access before the race and pit-side seating during the race. The winner will also have the opportunity to meet the hauler drivers for the Richard Childress Racing teams and pose for team photos, subject to availability, and will also be receive an autographed driver jacket and a year’s supply of Shell Rotella engine oil (20 cases of 3/1 gallon bottles of Rotella T6).
When you’ve just gotta go
After a somewhat similarly interactive promotion, the company CleanWaste, whose portable toilets are a regular at truck shows, showed a new urine bag, the Pee-Wee, at the NATSO show in Las Vegas earlier this year. The unisex bag gels and deodorizes urine while natural enzymes begin breakdown. When the product debuted at the Outdoor Retailer Summer Market last year, the company invited attendees to share their wackiest “Gotta Go Moments” toward a chance to win a portable toilet. Keep an eye on GoCleanwaste.com for video in May, says company rep Betty Vander Vos, including stories ranging from a 5-hour traffic backup on the Golden Gate Bridge for a suicide jumper, a “wildlife moment” in a National Park and so much more. Vander Vos says it’s not unlikely that you’ll see CleanWaste reps gathering stories at one of the truck shows this year…
Affected tractors are equipped with an automated Eaton UltraShift Plus or Eaton Advantage Transmission with right hand stalk shifter. In the affected trucks, the display on the instrument panel can indicate “N” when the shifter is set into “D” or “R,” causing the truck not to move.