Any fans of the Minimizer maker of custom truck and other accessories out there? You’ll be interested no doubt in the company’s newest addition to their product line of fenders, toolboxes and so much more: a brand-new streamlined access point for the oh-so-mobile among you (that’d be everybody, of course). As did TransCore’s TruckersEdge.net load board around this time last year, Minimizer’s produced a parallel mobile-friendly version of their website — as opposed to a phone app — to make the experience of their product information and social media campaigns a great deal more user-friendly on any smartphone or tablet with a web browser. Using one right now? Hit this link for a closer look.
Around the launch of the new site, they’ve also planned a new overall social media campaign, easily accessible from the mobile site, that will include “contests with prizes, milestone prizes, day-to-day following of the mobile Innovation & Training Trailer, and more videos,” the company noted. Minimizer “Chief Visionary Officer” Craig Kruckeberg notes he hopes the “campaigns will create more of a conversation with truckers,” with better engagement and more useful information.
On the video tip, I’ve always liked to see those heavy demolition balls falling on the company’s poly fenders, well able to withstand the punishment…
Affected trucks include model year 2008-2018 Freightliner Cascadia and Western Star 4700, 4900, 5700 and 6900 trucks. DTNA says after hard brake applications, the brake light pressure switch may not activate the brake lights with the light application of the brake pedal.