Bridgestone Ecopia tires

Video: Quad-wheeling action at Bridgestone booth

  Bridgestone didn't skimp on the fun factor when designing its 2012 Great West Truck Show booth. At the entrance to the show, the tire maker is registering guests for a go-cart giveaway — one that is a small scale version of its Ecopia Roadshow truck and will be shipped to the winners. They're giving away five at different shows around the country this year. In its booth at the back of the show, it's set up ...

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Bridgestone introduces Ecopia fuel efficient tires

Ecopia fuel efficient tires are designed to reduce overall tire wear costs up to 29 percent by fostering retreading.

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