Equipment
Business
Regulations
Life
Custom Rigs
Gear
Tag: marketing
Channel 19
Finger on the ELD mandate â good marketing or well over the line?
A reefer trailer advertising an ELD product with a quite actual giant middle finger to the regulation brought a question from a longtime operator about overall driver image. Whatever you think aboout the ELD mandate, are such ads over the line or all in good fun?
September 12, 2017
Channel 19
Monday roundup: Driverless cars, discount âadultâ toys
Data on self-driving car laws mapped by Stanford research project; and â File in âweirdâ: Sex toy discounts â via reefer trailer.
February 9, 2015
Business
Accidental truckers: Jon and Miriam Brown
The Browns reap the rewards of professionalism in their Landstar-leased team operation.
August 13, 2013
Business
The ânew-and-improvedâ laptop blues
âI want the exact same computer I had before, with the exact same hardware, only new and not bashed up from 30K miles in an 18 wheeler. Try explaining this simple concept to one of The Borg who man the counters at Best Buy.â
April 24, 2013
Channel 19
Using CSA to your advantage
CSA âisnât going anywhere,â said Compliance Safety Systemsâ David Saunders at the Great American Trucking Show in a session on CSA: learn to market yourself with your record.
August 26, 2012
Channel 19
Setting the pace with owner-operator Henry Albert
Sundayâs post on Overdrive 2007 Trucker of the Year Henry Albertâs blog caught my eye with what it says about thinking outside the box to ensure success in running an independent business. In the post, Albert visits an old haunt of his, Charlotteâs Metrolina speedway (the old grandstands here pictured by Albert), shuttered long since [âŚ]
November 8, 2011
Channel 19
Truck-Lite goes gonzo with customer service in new YouTube series
âCustomers often ask the same questions about the features and design of our products,â says Bob Ives, Truck-Liteâs marketing vice president. Coming upon a creative way to address those customer questions and concerns, the company has undertaken a series of YouTube vids that Ives says has proven an âexcellent toolâ to address âfeedback and concerns with [âŚ]
November 1, 2011
Channel 19
Get jiggy with your riggy and win $1,000
The website Jiggyjobs.com has a quirky contest ongoing in their âGet jiggy in your riggyâ promotion. Potential entrants, be warned: it requires you to dance on a YouTube vid for the world to see. Check out the full rules at the end of the announcement company video below, and then to enter, post your 10-30-second [âŚ]
October 25, 2011
Channel 19
âAmerican Truckerâ rebroadcasts; my interview with the host
If you missed the debut episodes of the âAmerican Truckerâ series last Thursday on the Speed Channel, itâs being rebroadcast tonight at 8 and 11 p.m. ET, and 8 a.m. tomorrow. The next new episodes follow on Thursday, with âBandit and the Snowmanâ and âRobb and the Bear,â the latter likely to include sneak-peek material [âŚ]
March 1, 2011
Channel 19
How much of your business goes to the trash?
The folks over 40mpg.org, the site of an advocacy organization working to make â40 miles per gallon the standard for all automobiles in the United States,â makes note of recent automakersâ trumpeting of operations changes making certain of their U.S. plants zero-waste facilities, most notably Subaru and Honda. Which sent my computational brain into immediate [âŚ]
October 21, 2010
Page 1 of 1