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The Trucking Moves America Forward campaign surpassed 80 percent of its $1 million fundraising goal, representatives of the industry-wide image-building campaign reported Tuesday at the American Trucking Associations annual MC&E conference earlier this week. The initiative – launched in March at the Mid-America Trucking Show – aims to inform policymakers, motorists and the public about the benefits of the trucking industry and to help build a groundswell of political and grassroots support to strengthen and grow trucking.
TMAF coverage has generated more than 25 million impressions on news media outlets, according to the group. It has also launched a full and interactive movement website with more than 1,800 subscribers and created new social media channels that have grown organically throughout the year, including a Facebook page, Youtube channel and Twitter feed.
In addition to the financial contributions, TMAF has garnered support from industry leaders such as Owner-Operator Independent Drivers Association and Truckload Carriers Association.