"Ask them what their toughest load to cover is. Ask them what nobody in their right mind ever wants to do for them. And, you know, there's a chance that you can. And if you can, you're going to have that guy for life."
It was just a small part of No. 5 among the most-listened-to Overdrive Radio episodes of the year, our Partners in Business program roundtable moderated by Red Eye Radio’s Eric Harley at the Mid-America Trucking Show. That little piece of advice, acted upon years ago by owner-operator Albert to success, slotted into a discussion of cementing your value in a year that has been most certainly a struggle for many. 2023's sure to go down as one most can be proud simply to have survived with some profit to show for it, as my colleague Alex Lockie suggested in his own Year in Review look at some of the biggest stories of the year.
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