Recent Comments

Overdrive Extra

Todd Dills

10,000 pounds is a light load

| February 03, 2009

Slate.com writer Seth Stevenson a href=”http://www.financialpost.com/executive/story.html?id=1244262″expressed skepticism/a over an ad for the Toyota Tundra pickup that aired during the Super Bowl, mainly because of the use of the word emtranny /emfor transmission. To wit: span style=”color:#000000;””I am puzzled by the announcer’s contention that ‘truckers know towing 10,000 pounds up a steep grade ain’t good for your tranny.’ I’m picturing a post-op sex change patient standing in the pickup’s bed, hands on hips, displeased with the truck’s towing power. What’s that you say? He means transmission? Oh. I suppose that would make more sense.”/spanbr /br /The real puzzler is the reference to 10,000 pounds. In any Class 8, well-versed in hauling loads four times that heavy and heavier, I’d say that’d be a cinch. Unless the announcer was talking about hotshots, of course. In which case emhotshots /emis the operative term, not emtruckers/em. Ah, the presumption of copywriters. . .div class=”blogger-post-footer”Channel 19 is the blog version of the column of the same name featured in Overdrive: The Voice of the American Trucker. Todd Dills (tdills@rrpub.com) is its author./div

Torque It Up – 1850 lb-ft Now Available In ISX15 400-475 HP Ratings

Notice: Overdrive is transitioning to a new comment platform due to technical problems with the former commenting system. The new commenting system is now live. We are currently in the process of moving all of the comments from the old system into the new system. We appreciate your patience in the meantime.
0 comments