Alliance Truck Parts sponsors NASCAR race

| June 13, 2011

Alliance Truck Parts has signed a 3-year naming rights deal with Michigan International Speedway for the NASCAR Nationwide Series Alliance Truck Parts 250. This year’s race will be held on Saturday, June 18.

Alliance Truck Parts Racing also sponsors the NASCAR Nationwide Series No. 12 Dodge Challenger driven by Sam Hornish Jr.

“As we’ve developed our NASCAR affiliation strategy, race sponsorship has been a big goal,” said Daniel Haggerty, director of parts marketing for Daimler Trucks North America LLC. “The opportunity to partner with International Speedway Corporation and MIS was one we simply couldn’t turn down.”

Alliance is a brand of DTNA.

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