An industry in transition

Linda Longton | August 01, 2010

Peterbilt was among the first to utilize Six Sigma, rapid prototyping, and sophisticated design and logistics tools in product design. These have enabled our Model 384 to win the ATD Truck of the Year in 2010, and earn the 2009 J.D. Power and Associates Medium Duty Truck.– Bill Jackson 

Many factors influence the evolution of trucks, including the need to maximize payload and minimize cost per mile, societal demands for safer, lower-emission vehicles, how trucks connect to their environment through communications and telematics, and changing freight demands, such as increased package density.– Ron Huibers


How far beyond engines will vertical integration of truck components go?

Bill Jackson, general manager, Peterbilt Motors

In the future, we will no longer need to own those companies that supply us with subsystems and components; rather, we will have a closer OEM development relationship with our suppliers. In the past, we worked with individually optimized modules. In the future, those independent modules will be developed together.– Martin Daum

Our focus is having a successful launch of our Paccar MX engine that is coming out this summer.–Bill Kozak

The Mack Pedigree drivetrain means a truck built with Mack axles and carriers, engine and transmission. Each component or system is engineered and built to work as a highly efficient and productive integrated system. This increases reliability, durability and performance since the overall truck has been optimized for its exact job.–Kevin Flaherty

Ron Huibers, senior vice president, sales and marketing, Volvo Trucks North America

In November, we acquired certain assets of Continental Diesel Systems, now Pure Power Technologies, to manufacture key fuel injection components for our MaxxForce diesel engines. Through Pure Power, we’ll further vertically integrate research and development, engineering and manufacturing capabilities to produce world-class diesel power systems and advanced emissions control systems.–Jack Allen

We are constantly evaluating value-added product offerings and components to support our industry-leading quality and product design. To complement our new proprietary engine we also offer a range of Cummins engines as an alternative. We enjoy strong partnerships with our suppliers.– Bill Jackson

Volvo has been vertically integrated since its founding more than 80 years ago. Technological change makes it more difficult to integrate different systems – you can’t integrate randomly. Volvo’s diesel engines and I-Shift automated manual transmission are technological “twins” and were integrated from the start for the highest level of efficiency.– Ron Huibers