When you consider moving to a new fleet, look beyond bonuses and other come-ons.

The recruiting wars are back. Over the last year, carriers have dusted off promotions designed to grab the attention of company drivers and owner-operators.

“We’ve offered sign-on bonuses in the past but quit when the economy went down,” says Betty Nix, director of recruiting at Boyd Bros. Transportation. “We brought it back in when it became tougher to get drivers. It helps.”

$1,200 sign-on bonus

FREE insurance for your first FOUR weeks

$2,400 lease completion bonus!

Recruiting pitches may be tempting if you’ve been contemplating a new lease, but savvy operators will look beyond the surface of bonuses and recruiters’ claims. Instead, their research will include key questions about pay, loads, routes, fuel surcharge and other business details.