Sharpen your saw, then expand
6. Synergize. Foster relationships that add to your effectiveness. For example, for a particular load your customer needs a specialized trailer that you don’t have. Create contacts you can refer work to and add value for your customer.
7. Sharpen the saw. There’s an old story about a man sawing a log. The more he saws, the less he cuts. A passerby suggests he take a break to sharpen the saw. The man says he can’t stop to sharpen the saw because he is too busy sawing. Highly effective people take the time they need to sharpen their professional and personal tools, knowing it pays dividends in the long run.
Kevin Rutherford is an accountant, small-fleet owner and the host of “Trucking Business & Beyond,” which airs on Sirius XM Radio’s Road Dog Trucking Radio. Contact Rutherford through his website, LetsTruck.com.
We’ll get down to the details of how to expand your trucking business.