Driver retention mobile app company wins Truck Tank

| August 28, 2015
Truck Tank winners Max Farrell and Andrew Kirpalani are shown with Truck Tank judges RJ Grimshaw, CEO of Unifi Equipment Finance; Bethany Williams, writer, speaker and entrepreneur advisor; Matt Manero, founder and CEO of CFF; and Don Daseke, chairman, president and CEO of Daseke.

Truck Tank winners Max Farrell and Andrew Kirpalani are shown with Truck Tank judges RJ Grimshaw, CEO of Unifi Equipment Finance; Bethany Williams, writer, speaker and entrepreneur advisor; Matt Manero, founder and CEO of CFF; and Don Daseke, chairman, president and CEO of Daseke.

Max Farrell and Andrew Kirpalani, creators of the WorkHound app, won the first-ever Truck Tank competition at the Great American Trucking Show.

The duo beat out nine other competitors to win $5,000 from Commercial Fleet Financing, Inc. to help their young business.

Truck Tank finalists Joel Bewley, Max Farrell, Andrew Kirpalani and Tiffany Carlen wait for the winner to be announced by the judges.

Truck Tank finalists Joel Bewley, Max Farrell, Andrew Kirpalani and Tiffany Carlen wait for the winner to be announced by the judges.

The WorkHound app is a driver retention tool that allows drivers to share feedback about their company, and the app aggregates the data and shares insights the companies can use to foster better relationships with the drivers.

“The trucking industry has an annual turnover rate of 97 percent, and a big reason for that is a disconnect between the drivers and the companies,” Farrell said. “Our app allows drivers to share their feedback, both positive and negative, anonymously, and in turn the companies can use the data the app provides to find out what they can do to better the relationships with the drivers to lower the turnover rate.”

The app costs $19 per driver per month, but Farrell said that’s a lot cheaper than having to hire and train a new driver.

Max Farrell and Andrew Kirpalani celebrate winning Truck Tank and $5,000.

Max Farrell and Andrew Kirpalani celebrate winning Truck Tank and $5,000.

“We talked to more than 100 fleets about the cost of recruiting a new driver, and they all answered somewhere between $5,000 and $8,000,” he said. “If you can retain drivers with the help of our app, you’re saving a lot of money.”

To learn more or to sign up for WorkHound, visit them online.

Truck Tank was hosted by CFF, and the competition was judged by RJ Grimshaw, CEO of Unifi Equipment Finance; Bethany Williams, writer, speaker and entrepreneur advisor; Matt Manero, founder and CEO of CFF; and Don Daseke, chairman, president and CEO of Daseke.

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