Channel 19

Todd Dills

‘Energy for sale’ redux

| December 12, 2008

A new energy drink is billing itself as a healthy alternative to the old standbys of coffee, colas, cigarettes, sharp pinches to the cheek or thigh. It’s called “Big Ol’ Trucker Energy Juice,” and it’s aimed directly at you, in case the name wasn’t explicit enough. With a active-ingredient makeup somewhat similar to the ubiquitous 5-Hour Energy, though without the caffeine, it shares other attributes with several of the pick-me-up liquids currently on the market, noticeable among them a large amount of one particular vitamin: B12. Big Ol’ Trucker Energy Juice contains 2000 percent the recommended daily amount of the vitamin. In Overdrive’s January 2008 issue, current managing editor Lucinda Coulter reported on the complex of B vitamins present in 5-Hour Energy, which, she wrote, “>also temporarily opens capillaries, a response that can lead to ‘niacin flush,’ which is a redness and warmth similar to blushing…” Not just that simple, though, in the end. Read the full story here.

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Todd Dills

Todd Dills is Senior Editor of Overdrive magazine and writes from Nashville, Tenn. He frequently covers business, regulatory and lifestyle topics for the magazine and at OverdriveOnline.com. His work on the “CSA’s Data Trail” series in Overdrive about the federal CSA program was awarded the highest honor in trade journalism – the “Grand Neal” – by American Business Media at the 2014 Jesse H. Neal Awards. Dills’ Channel 19 blog covers a grab bag of on-highway hearsay, owner-operator news and driver views from the roadways the nation over. His work in trucking journalism builds on a background of news feature, fiction and other creative writing and editing. Find him here at the Channel 19 blog and via his Twitter feed, or send tips to tdills@randallreilly.com or via phone at 205-907-2481.

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