The last Peterbilt Model 389 -- and the only model year 2025 -- ever built will be given away in a special sweepstakes put on by Rush Enterprises benefiting the Wounded Warrior Project.
Rush Truck Centers is encouraging those eligible to visit winthelast389.com, where you can make a minimum $50 tax-deductible donation to WWP, and enter for a chance to win the last Peterbilt 389X ever produced. Proceeds will benefit WWP.
The entry period is open through Sept. 15, and the winner will be announce Oct. 14 at the American Trucking Associations' Management Conference & Exhibition.
“There is no greater honor than serving those who have served, and we are immensely proud to support Wounded Warrior Project and its free, life-changing programs and services for America’s heroes and their families,” said W.M. “Rusty” Rush, Chairman, Chief Executive Officer and President, Rush Enterprises, Inc. “In addition to supporting this worthy organization, this sweepstakes also pays tribute to our longstanding partnership with Peterbilt and the legacy of the Model 389, giving the winner an iconic piece of Peterbilt history,” said Rush.
Rush Truck Centers secured the final Model 389 with a winning bid of $1.5 million in an auction hosted by Peterbilt and attended by its dealer body at the 2023 Peterbilt dealer meeting. Peterbilt and Rush Truck Centers will donate the full amount of the winning bid to two additional charitable organizations: Truckers Against Trafficking and Wreaths Across America.
W.M. "Rusty” Rush, Chairman, CEO and President of Rush Enterprises, announced the launch of the contest during an event Thursday afternoon at MATS.
Peterbilt will contribute the full retail price of the truck -- $250,000 -- and Rush Truck Centers will contribute the remaining $1,250,000 evenly between the two organizations.
“It is a privilege to support Truckers Against Trafficking in their important work combatting human trafficking, and Wreaths Across America, to remember the fallen, honor those who serve and teach the next generation the value of freedom. These two organizations are directly impacting lives across the country, and their missions align with Rush Enterprises’ core values,” Rush added.
Rush Truck Centers is the sponsor for 2024 of the new Partners in Business handbook for owner-operator businesses, which you can download via this link.
The 389X is equipped with a 605-hp Cummins X15 with an Eaton-Fuller 18-speed, along with a 72-inch sleeper.
“We’re grateful to Rush Enterprises, the Peterbilt community and generous Americans for supporting Wounded Warrior Project through this sweepstakes,” said Wally Edwards, WWP director of corporate partnerships. “This support helps Wounded Warrior Project provide free, life-changing services and programs to warriors and their families in mental health, career counseling, long-term rehabilitative care and policy advocacy. Together, we can transform the way America’s injured veterans are empowered, employed and engaged in our communities,” Edwards said.
A donation to WWP is not required to enter the sweepstakes. Visit winthelast389.com for full details and complete contest rules.
